If running an excellent social media strategy is the key to boost your sales, Instagram should be the best channel for businesses to market and widen their audience. With approximately more than 500 million users daily, having an effective Instagram strategy is a recipe for building a huge presence for your brand.
Increased engagement translates to increased sales and effective brand promotion. However, not all Instagram marketers have mastered several ways of making their Instagram presence to be felt. Actually, despite this age of digital marketing, only 52 percent of small businesses use Instagram to promote their products and services.
That said, if you want to reach out and churn a significant percentage of the audience on Instagram, try out the following tips.
1. Update your Instagram bio
The bio section on your handle is there for a reason. Your advantage is that not many people focus on Instagram bio.
To optimize your page, it is necessary to add these important points to your brand’s Instagram bio:-
A. Have a business hashtag
B. A brief but crisp description of what your brand is about
C. A link to your website
You can, however, find other creative things to add to your bio, but the more authentic you are in your game, the better it will be for your page’s growth.For Digital Marketing company in Hyderabad check Vivid Digital.
2. Add content to your Instagram Stories, every day
We are all aware of Instagram Stories, but do you know that they play a huge role in attracting a lot of traffic to your page? Keep your IG story content-driven, if you want to rise higher than other brands. Add videos, or simply a picture of your product with a description, crisp enough to intrigue your viewers to visit the added link, or your website.
Do not forget to use features such as polls, GIFs, location, etc., given in the stories to boost your engagement. An Instagram story is a priority to promote your brand’s presence.
3. Posting video content
Instagram is a fan of video content; period. Make sure you post at least one video, in your story or your feed in a day. You can also repost a viral video on your page to drive a good amount of audience to your brand’s handle. Keep in mind to repost the video which will drive your target audience to your page.
For instance, if you are promoting your brand of sneakers, then you can share a video of the same. Video content is one of the best ways to create engagement on Instagram. Make sure to use Instagram video app such as Boomerang and Hyperlapse for a more app-driven approach.
4. Focus on the optimal time to post your content
If you have a business profile on Instagram, you can see the best time to post your content on your handle. Learn to stick to a schedule and make sure that you post at least once, every day. The more active your handle will be, the more it will be noticed and more engagement it will create.For Web development services in Hyderabad visit Vivid Design Consultancy.
Focus on creating; everything else will come, effortlessly. You can also Google Instagram’s global engagement map to understand the best time to post your content. As per the critical date, the best time to post is usually around is 3 pm during the day and 6 pm during the evening and 9 pm at night on weekdays. Sunday is considered the least engaging while Wednesday and Thursdays are the most engaging days.
However, this doesn’t guarantee that the same time will work for your brand. You will have to keep a close watch on your likes and engagement to understand the best time for you to post.
5. Content is King
While you can try the above tricks and tips to make your brand’s Instagram presence stronger, there is nothing that works better than posting fresh and creative content. Instagram is majorly about pictures and captions, so make sure that you keep up and well with the content of your posts—keep it clear and creative.
Instead of following the content of big brands, come up with original content. Nothing works like the original. This is one of the best and most productive ways to give your brand an authentic presence on Instagram. Disrupt the industry with your creative strategies; there is nothing more engaging than that.
6. Optimum use of hashtags
Using hashtags is an art that not many have mastered. So, if you bring your focus on adding searchable hashtags, well, then, your brand’s engagement will speak for itself, with time. Also, this is so important to understand that using hashtags do not mean stuffing your posts with them.To know more information on SEO Services check Cmap
You can reach your target audience by using fewer hashtags. Using a high number of hashtags is never a good idea. Sometimes, you can also post a picture without hashtags; let it speak for itself, but remember to add a great caption to attract your audience. Nine hashtags are optimum for one content-driven post on Instagram.
It’s time to up your brand presence
Now that you have created a platform for your brand’s engagement on Instagram and have the help of the above tips to grow your brand’s presence on one of the best online marketing channels, it’s time for you to keep yourself focused and you will soon see your brand growing at a speed of light on Instagram.